Worth Going To HELL For
Arguably New Zealand’s gutsiest brand, HELL Pizza is one of the most sought after creative clients in the country. I recently had the chance to help develop their new platform, ‘Worth Going To HELL For’, which encourages people to listen to their rebellious inner voice — the one that questions expectations and stands up for what really matters.
Credits:
CEO: Heath Davy
Executive Creative Directors: Matt Sellars, Rich Robson
Strategist: Jaqueline Smart
Creatives: Oscar Randle, Joachim Pearson
Designers: Lucie Blaze, Matt Hammond
Production: The Post Office
Executive Producers: Jackie Gulik, Steve Gulik
Director: James Anderson
DOP: Clay Carpinter
Producer: Lissandra Leite
Editor: Alex Gander
Colourist: Mikee Carpinter
Sound: Liquid Studios
Puppet Maker: Paul Lewis