the crowdometer

Lumo Pixel Award 2024 — Winner
World OOH Awards 2025 — Finalist

When the supermarket’s packed, a big shop is the last thing anyone feels like doing. To highlight how Bargain Box’s meal kit deliveries offer a smarter way to do your weekly shop without the crowds, we created the Crowdometer — Tactically placed ads that use Google Maps data to warn people when supermarket crowds are at their worst.