Pin a Million

YouTube Marketing Awards 2024: 3x shortlisted

For Air New Zealand's 1,000,000 Airpoints Dollars giveaway, we created "Pin a Million," a nationwide promotion with two components: a GeoGuessr-like daily online game and a real-world activation spread across most of New Zealand's major cities. The results were outstanding and it quickly became Air New Zealand's biggest and most effective brand promotion in history.

Over 10% increase in sales throughout the 5 week duration.

Over a million entries + 6.3k real world activation visitors.

21k new Airpoints members.

33% increase in website visits.